Step 1

Click on the "Mediamark Reporter" button to start a simple search.

For a product search, click on a Product link, e.g. "Fall 2004 Product"

For a single city market search, click on a "Local Market ...[city name]" link

Option 1 -- choose a report category,
                  e.g. Beverages
               -- more windows will open up
                  for specific products

Option 2 -- enter a keyword to search,
                  e.g. "cola"

A report will appear in the next window, outlinging socio-economic-demographic and media usage data for
       cola drinkers.

The data in the right column will automatically change when a different category/Base/Target group is selected.
       Click here to learn How to Read Mediamark Internet Reporter Table.

To create another report -- repeat Step 4 above
      -- in the Category window, choose "Beverages: Regular Cola Drinks ..."
            -- click on the "Add to your reports" button to save the "Regular Cola Drinks" report.

Click on the "Spreadsheet" button to view an Excel spreadsheet displaying
       data from all saved reports.

To see a sample Excel spreadsheet, click here.

Step 7

Additional Information

How to Read Mediamark Internet Reporter Table

Mediamark Internet Reporter Tutorial

Mediamark Research Spring 2005 Technical Guide    
http://www.mediamark.com/mri/techguide/spr2005/tg_s05.htm