Mgmt 425
Companies and Markets
- Business & Company Resource Center - Companies, industry overviews, & market briefs
- Consumer USA - Statistics on consumer spending by product and brand
- Marketresearch.com - Market research reports
- Survey of Buying Power - Purchasing power for metro areas by market type
Consumer Consumption and Buying Habits
- Choices III - demographic and psychographic data (Choices III Tutorial)
- Household Spending - Who spends how much on what
- Lexis Nexis Statistical - National and international statistical studies
- Lifestyle Market Analyst - Reference guide for consumer market analysis
- Tablebase/Business & Industry - Numeric data and articles from magazines
Demographics
- Complete Economic & Demographic Data Source CEDDS
- Statistical Portrait of the United States
- US Census
Other Resources:
- Marketing research books in the Purdue Libraries
- Developing questionnaires books in the Purdue Libraries
Useful Web sites:
- Research Methods Resources on the WWW - Portal to a wide variety of useful sources
- PaintedCows - Advertising and marketing resource
- MarketingTerms.com - Marketing reference and portal